The Emoji Movie Reviewed By Jon E Clist

The Premise
The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone's user. In this world, each emoji has only one facial expression - except for Gene, an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become "normal" like the other emojis, Gene enlists the help of his handy best friend Hi-5 and the notorious code breaker emoji Jailbreak. Together, they embark on an epic "app-venture" through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it's deleted forever.

The Review
Okay so firstly this is a film that is completely and utterly aimed at kids. There really isn’t any multi-layering of the comedy aspects to cover the adults that have been dragged along. However, if you have a bit of an eleven-year-old boy sense of humour you, like me, will find yourself laughing at the plethora of poop emoji jokes.

This is one of those family films that is loaded with a modern day moral message and for me I think it is heavily suited to go alongside the whole push for acceptance in the LGBT community and even a little bit towards the fluid gender discussion. This is a film about being whoever you are on the inside, even if it in itself is constantly changing. This is a rather poignant cultural and social discussion at the moment and for the most part I think it is good to have a film that could lend itself to opening up the dialogue.

The main character of Gene is born into the role of being a Meh. In other words he is supposed to be meh about everything pretty much all the time. (Sounds like a couple of reviewers that I know) yet Gene is anything but Meh and I think let’s be honest that kind of sums up everyone. No one is really just one thing in life. As humans we are complex beings and so it is kind of cool that this film touches on this.

The theme of everyone being different flows along in regards to the journey through different apps on the phone in order to attempt to get to dropbox and hence enter the cloud. While the visits along the way are good and entertaining I kind of felt like there could have been a bit more in the way of app visits to broaden the feel and storyline. However I did find it rather funny that there is a piracy app where all the misfits and bandits hang out and this is where Gene the meh finds his help in the form of Jailbreak. Kind of ironic based on all of the hacking and piracy issues Sony Pictures has faced in the past few years. Good on them for letting it be in a film.

All that being said this is not an amazing film for all and it really is targeted at kids and so I think if you can this would be the one to drop the kids off to see while you grab a soy mocha latte and a brioche.

The Verdict
Heap of fun for the kids not so much for the rest of the family.

The Trailer

The Info
Releases: 21st September 2017
Rating: PG – Contains Some scenes may scare very young children
Duration: 91 minutes 
Genre:  Animation, Family
Starring: T.J. Miller, James Corden, Anna Faris
Director: Tony Leondis (Igor)

The Extras
Sony promoted the latter release of the trailer by hosting a press conference in Cannes, the day before the 2017 Cannes Film Festival, which featured T.J. Miller parasailing in. Variety called the event "slightly awkward" and The Hollywood Reporter described it as "promotional ridiculousness."

According to T.J. Miller (Gene), this is the fastest produced animated film in history.

The film was shown alongside Puppy, a short film based on the Hotel Transylvania films.

The original title was Emojimovie: Express Yourself.